Suppliers need to understand trends and buyers’ behavior in order to make the right business decisions. Undestanding the trends and buyers’ behavior is required to suppliers in order to make the right business decisions To this end, StoreNext utilizes a variety of data bases and models to perform information analyses that yield a clear picture of the market and an accurate understanding of trends and behavior. Information analyses are not “rigid” models. Each analysis is flexible and designed to provide a solution that is tailor-made for each client, according to the factors relevant to his needs. If necessary, we even design new methods of analysis. The supplier is a full partner in the entire process in which the questions and the goals of the analysis are defined, so that we can provide the information relevant for understanding the market and for decision- making. Naturally, we’ll be happy to hear from you if you have any questions or comments about any of the following models:
Analysis of sources of change in financial sales
The purpose is to understand the impact of different factors on the change in financial sales of a category/ supplier/ brand. The model examines the sources of the change in financial sales of a category/ supplier/ brand and traces the role of the change variable in quoted prices, in quantitative consumption (per person consumption) and in a mix (shift to expensive goods – Premiumization / shift to cheap goods – de Premiumization).
Analysis of purchasing mix according to characteristics
The purpose is to examine the strengths and weaknesses of brands and categories according to socioeconomic segmentation of the population.
Analysis of potential according to sales/ regional/ sectorial channels
The purpose is to analyze and identify the arenas in which a brand/supplier is weak, in order to identify opportunities for growth. The analysis examines the status of the brand/supplier in segmented arenas according to different sales channels, sectors or geographical regions. In those arenas found to be weak, the gap identified is translated into growth potential for the brand/supplier, with an emphasis on significant growth engines.
Market basket analysis
The purpose is to understand the characteristics of the individual market basket in a certain category. This will enable our client to create effective packages, plan special offers according to category or across categories, penetrate and gain an in-depth understanding of the market
baskets, and characterize differences in the structure of the basket between different sales channels.
Buyer behavior analysis
The purpose is to analyze central trends and characteristics of buyer behavior in a given category and the brands/suppliers active in this category. This includes the percentage
population penetration, the scope of the financial and quantitative basket and the frequency of purchase. The model examines purchasing patterns by analyzing the reasons for increases and decreases in sales. This is achieved by studying and monitoring churning between brands, levels of consumer loyalty, weight of purchase, analysis of repeat purchase, etc.
Analysis of launch indexes
The purpose is to analyze the impact of a brand/item launch on buying behavior for that brand and the category as a whole. The model examines a large number of parameters, including the extent to which the product launch increases sales and the market segment, the percentage penetration generated by the launch, levels of product trial and repeat purchase, and purchase frequency. We also offer a churn analysis that examines the source of the launched brand /item's buyers.
Analysis of availability at points of sale
The purpose is to examine the availability of a supplier/brand/item in the stores and to understand the impact of this availability on the market share. The model enables us to study different aspects of availability, such as unit availability (percentage of stores that carry the product), and weighted availability, which weights the volume of store sales in availability estimates. It can also examine the market share of stores where the product is available vs. all the stores in general.
The purpose is to examine the effectiveness of innovation and its role in generating growth. The model examines the quantity of new items and their sales share vs. the sales of older items, the impact of innovation on the market share, and the shelf life of new items.